Saturday, April 4, 2020
Authors Here are 10 Must-Read Marketing Books
Authors Here are 10 Must-Read Marketing Books The 10 Best Marketing Books for Authors Most authors have enough saved blog posts on how to market a book to fill an anthology. But the benefit of a marketing book is that it covers one person's philosophy or approach from start to finish, so you can get a better look at the whole picture. Blog surfing can result in a lot of conflicting half-thoughts. So if youââ¬â¢re looking to brush up on your marketing savvy but still want the pleasure of flicking through chapters of seamless narrative, we suggest taking a look at the following ten best marketing books for authors - all hand-picked by the industry experts on our marketplace! Check out the 10 best marketing books for authors as suggested by industry professionals! 1. Online Marketing for Busy Authors: A Step-By-Step Guide - Fauzia BurkeYou may be a great author. But are you a great copywriter? The two skills require separate muscles, but both are important to get right if you want your work to end up on peopleââ¬â¢s reading listsââ¬â¢. This book goes over how to structure compelling copy for the various types of media you might be advertising on, covers common copywriting mistakes, and provides templates you can apply to your own product. Youââ¬â¢ll be ready to join the ranks of Don Draper in no time.TLDR: Born-writer but not born-marketer? Learn how to write all over again - this time copy that will allow you to increase your sales on Amazon and to get more out of an adverts you run. "It doesnââ¬â¢t make you any less of an artist to know the ins and outs of marketing." #Marketingadvice this way! 10.à Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career - Elizabeth Hyde StevensThis one is not technically about marketing, but after a steady diet of books on ââ¬Å"targetingâ⬠and ââ¬Å"strategizing,â⬠we wanted to end this list on an inspirational note. As the title suggests, this book follows the life of Jim Henson (the man who brought us The Muppets) and is about being an artist while also making money. Its two most important lessons focus on:the importance of creators remaining at least partly in control of their enterprises (a shout-out to self-publishing authors if weââ¬â¢ve ever heard one!), andbalance: donââ¬â¢t let money make you lose sight of your passion, but donââ¬â¢t neglect your business savvy. It doesnââ¬â¢t make you any less of an artist to know the ins and outs of marketing, it ensures you can continue to create by allowing you to reach audiences/customers.TLDR: Donââ¬â¢t read this book for actionable marketin g tips - read it to remind yourself that your workââ¬â¢s success is worth fighting for.Have you read one of these books?à Do you have any favorites we didn't mention? Drop them in the comments below and we'll add them to the list!
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